Thursday, January 15, 2009
When Sneakers Are Like Soda-Pop.
Remember when the diet craze happened with soda, (or pop, depending on which side of the border you lie on)? Everything was diet or sugar free, and there were like 10 different versions of Coca-Cola, each outdoing the first, Caffeine Free Coke, Diet Coke, Sugar Free Coke, Coke Zero, Diet Coke Plus, etc. It was like they were just frantically developing a new product, better than the one prior that you just had to have to help you lose that weight.
Now Nike continues to keep figuring out how to make the lightest shoe ever... again and again. Last year, it was the Hyperdunk, recently, it was the new Kobe Zoom IV, now it's the new Nike Hyperlite. it's the the lightest shoe ever... no really this time. Courtesy of your folks over at Kix and the City, is the lowdown and detailed looks on the new Nike Hyperlite.
Utilizing lighter Flywire panel material and a lower profile sole has allowed them to drop some ounces and they've also incorporated Zoom Air in the heel and Lunar foam in the forefoot, (like the Zoom Kobe IV). Obviously technology is key, as it hasn't taken them long to figure out how to reduce the weight yet again, the Hyperlite is slated for a late summer/fall release. I'm sure by Christmas they'll have a Nike Uberlite, in the quest to get quicker lighter and shed those extra ounces.