Thursday, January 29, 2009

Think Pink: Nike Salutes Kay Yow.

Under the pressure of crazy deadlines, I'm reposting my man MaZe from Kix And The City's post on First Cuts about the loss of Kay Yow and the WBCA Cancer Think Pack.

The basketball world lost a legend over the weekend. North Carolina State's Kay Yow, a member of the Hall of Fame, died at age 66 on Saturday, succumbing to the breast cancer that she so valiantly fought against for over two decades.

Though many would consider cancer a curse, Yow instead looked at the disease as an opportunity to help women around the world with the same problem. Yow, with the help of the Jimmy V Foundation, established her own cancer fund, the Kay Yow WBCA Cancer Fund, with the hopes of raising money to help find an answer to breast cancer.

Though she is no longer with us, she will always be remembered through the Kay Yow Court at N.C. State, in the basketball Hall of Fame, and in the hearts of those she touched. Prior to Yow's passing, Nike planned to release a Think Pink Pack of Nike Basketball sneakers to help support the Kay Yow WBCA Cancer Fund and help raise breast cancer awareness. The Think Pink Pack features a Pink/White Nike Hyperdunk and a White/Pink Nike Blue Chip Low. Both sneakers feature the Kay Yow WBCA Cancer Fund logo on the tongue. The release of the sneakers will coincide with several women's basketball teams wearing Pink versions of their uniform on the court this February.

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