Saturday, May 16, 2009
Kobe & Lebron: Most Valuable Puppets... FAIL.
Not to throw disclaimers about like CP3 tossing alley-oops to Tyson Chandler, but I love Nike. For the most part, I love their kicks, their marketing is always on point and they don't joke around with the technology and R&D they put into their products. However, their recent campaign with the current and previous league MVP's is pretty much gar-bage. After seeing the first spot I felt they did little to capture the personalities of these two guys. I mean, maybe that was Lebron 5 years ago and possibly Kobe 5 years from now, but that's still being extreme. Yeah it's puppets and while the excessive chalk was funny, it all got tired after the first 30 seconds. I let things slide the first time as the swoosh got a pass on the strength of their previous track record.
Now, there's another spot with the two marionettes, if the puppetry looks familiar it's the same work you've seen in Kanye West's "Champion" video, (which I still believe is a Nike commercial). With this new Three Rings commercial, it leads me to believe there is a series of spots with Nike feeling their two posterboys will be facing each other in the NBA Finals. Not a radical idea, although the Houston Rockets seem to have missed that memo, maybe there's still time to create a Chris "Birdman" Andersen puppet?
What baffles me most is how much Nike has missed the mark here. While hardly funny, they are nothing like their real life counterparts, and don't need to be. But they could have played into some of their characteristics and made it more comedic. Or it could have been stronger if they actually voiced it, yet I'm actually surprised these were even approved. Especially in light of Kobe's alleged creative control demands on the Spike Lee directed Kobe Doin' Work documentary.
Who signs off on these? Lebron came off better in this one, yet Kobe looks like a clown, or better yet the Cookie Monster. I mean really, Jim Henson must be rolling in his grave right now.