What's G?

My money says a new campaign for Gatorade. Not sure if I'm more amazed they have Lil Wayne doing the voice over or that they have Murs rapping in the viral spots. Meanwhile if my man Darren Rovell from CNBC Sportsbiz is correct, and he happens to know more than a thing or two about Gatorade, (he wrote a book on the story of the sports drink), then our friends at Pepsi may be taking a risky step.

And am I the only one that finds Dwayne Wade's incessant smiling a little unnerving?