The NBA, Where Selling Your Soul Happens.

So the NBA has brought the game of H-O-R-S-E back and I was pretty excited to see it. You know, all those crazy shots that players work on at the end of practice that no one can top? Or like that old Jordan vs Bird McDonald's commercial with the trick shots, "off the floor, off the backboard, nothing but net." But I already have no desire to see this before it starts, as they've changed the name of the game to G-E-I-C-O. Yes, the unstoppable David Stern who would give up your auntie to Gatorade for some more G, has sold the name of the game to Geico for corporate sponsorship.

I don't think it gets, any worse than this folks, I thought all those movie promos tying in with the NBA Finals, were a bit of reach, but this time he's gone too far. It's likely that Steve Nash will come in and slaughter the competition with an array of soccer dribbles, flips and headers that likely no one could match, but I won't be watching. I understand the benefits, the dollars, but this is a breach of ethics Mr. Stern, you can have Craig Sager come out in a lizard print suit, you can have the Geico caveman, and the gecko doing colour commentary, but you can't change the name of the game.

Charles Barkley must be rolling in his grave.